If done correctly, brochures can build your business and attract new customers. This is why it’s important for you to understand the basics of what makes a good design and how you can use that knowledge to create an effective brochure.
With all of this in mind, let’s take a look at 13 different elements that are necessary for you to make your brochure design successful.
- Create The Right Mood With Colors.
Colors play a major role in creating the right mood for your brochure, so it’s important that you choose carefully. For example, if you are selling children’s toys, then bright colors might be more appropriate than dark ones.
Besides picking the right colors, you should also keep in mind that some colors can evoke feelings from people. For example, red is a color that many people see as energetic and exciting.
- Pick The Right Fonts.
While there are thousands of fonts to choose from, you must be careful because not all of them will look good on your brochure. Besides the aesthetics, you should also make sure that your font is legible; if it isn’t, then chances are good that customers will get frustrated and leave.
- White Space Is Your Friend.
While too much white space can hurt how visually appealing your brochure is, the right amount of it can improve it. White space is important because it helps to give a brochure a clean and organized look, which can draw customers in.
- High-Quality Pictures.
Pictures are important when it comes to selling your products or services, so you need to make sure that you have high-quality photos for your brochure. If the pictures don’t look good, then they may end up costing your business instead of helping it.
- Use The Right Number Of Pages.
A brochure should be created using the right number of pages, which is usually between six and ten pages long. If you use too little or too much paper in a brochure, then it will negatively impact its design in a variety of ways.
- Have Trustworthy Information.
Now, it isn’t necessary for you to have a lot of information on your brochure but what you do include should be trustworthy and useful for customers. If some of the information is unclear or makes no sense, then it may give customers a negative opinion about your business.
- Create A Layout That Fits Your Company.
A brochure should have a layout that fits your business, which means it should be designed in a way that reflects your company’s identity. If you don’t know how to design a unique and interesting layout for your company, then you may want to hire someone who does.
- Have At Least One Call-To-Action.
A call to action is there for a reason, which means you need to make sure that yours includes one. More often than not, the goal of your brochure is to encourage customers to buy something or contact you in some way. If you don’t have this information on your brochure, then it will be unclear what you want customers to do.
- Make Sure It’s Easy To Read.
Your brochure should be easy to read because if it isn’t, then your business will lose customers in the long run. A good way for you to make sure that your brochure is easy-to-read is by using short paragraphs and bullet points wherever possible.
- Test The Design Before You Use It.
A great way for you to ensure that your brochure design is the best one available is by testing it out on actual customers beforehand. By doing this, you will be able to see how customers respond and what they like/dislike about your brochure before it’s too late.
- Keep It Simple And Unique.
Your brochure design should be simple and unique at the same time, which means you need to avoid overcrowding your brochure with too much information or wasting paper by printing it in huge blocks of text only. Keep in mind that an effective way for you to keep your brochure simple is by using the right font.
- Optimize Your Brochure On Social Media.
You should optimize your brochure design for social media because if you don’t, then it will be difficult to get people to look at it. If you want potential customers to find out about your business, then take advantage of any opportunity that allows you to do so.
- Use Venngage.
Venngage is an online brochure maker that offers a wide range of brochure templates for everyone. To give you a better idea, here are some brochure examples from their website!
Overall, this post has shown you some of the most important things that you need to keep in mind whenever it comes time for you to design a brochure. Because if you don’t use these tips and techniques properly, then your customers may end up getting a negative opinion about your business and not buying anything from you! If you’re not sure how to start from scratch, consider using Venngage. Learn more about brochures today and start making one tomorrow!