March 4

How to Set Up a Website for Your Small Business

In the internet age, customers often search for businesses online before visiting them physically. This means that having a solid web presence determines whether or not a client will do business with you. One step to writing your narrative is having a professional website listing the services and products you offer and how to contact them in case they need a consultation. So, how do you set this up? Read on to find out!

 

  1. Find and Register a Domain

 

A domain name is the biggest identifier for your website. It is the unique name that clients will know about your website. While you can select any name you want, it is important that the name matches your business and is professional. Additionally, if you already have social media accounts, ensure that there are similarities to keep the brand consistent. Once you have selected the domain name, you must run it on a reliable domain checker such as IONOS to know whether or not it is available. IONOS domain checker will also help you with free private registration and free website protection with SSL Wildcard for as low as £1 every year. To make the most of your experience, consider choosing top-level domains such as .com, .co.uk, and .online, among others.

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  1. Choose a Website Style and Build Your Website Pages

 

After settling on a professional domain name, the next step is selecting a website style and adding the most important pages. Even though there are different ways to organise your web content, your focus should be maintaining that professional look.

 

Ensure the homepage is captivating and has all the information a new customer needs. For instance, if the site is e-commerce and deals with flower delivery, the home page should have clear photos of the flower arrangements you can make and call-to-action prompts. This way, a customer knows what to do if they need your services. Don’t forget to also add ‘About Us’, FAQ, and testimonial pages.

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  1. Implement the Correct SEO (Search Engine Optimisation) Strategies

 

Website design doesn’t stop. You need to constantly post engaging content and optimise it. Search engine optimisation, commonly abbreviated as SEO, is the practice of revamping your business website so that your pages can rank high in search engine results. It helps your existing and potential clients find you more effortlessly.

 

Some of the SEO practices you need to uphold to enhance visibility include using the relevant keywords on your pages and posts and consistently publishing helpful information. Remember to also optimise your website’s loading speed to minimise bounce rates.

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With the website running, use social media to promote your business and check the metrics to know how it performs. With real-time insights, you can quickly adjust in case anything is wrong.

 

Conclusion

 

And there you have it! As you can see, setting up a website for your small business shouldn’t be difficult. Simply begin by researching and finding a suitable domain and registering it. Once this is sorted, you can select your preferred website style and implement SEO strategies to attract more traffic to the site. After promoting your website, track the metrics and gauge its performance. These analytics tools will help you know what product or page has the most visits and how to maximise it!

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