September 20

Why Australian Businesses Should Be On Tiktok?

Did you know Tiktok has over 7.3 million 18+ users in Australia? Did you know users spend 23 hours, on average, a month on Tiktok? Did you know Tiktok has the highest engagement rate among big social media apps? Did you know Tiktok is the 3rd most downloaded app in 2021 in Australia?


Tiktok is exploding with users. With more than a billion active users worldwide, this video sharing platform has quickly evolved into a type of social media network with its own quirks and strategies. While around half of the user base on the app is less than 34 years of age, there are plenty of older adults on the app.

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If you don’t have an account for your business on Tiktok or you have an account but you aren’t doing anything with it, here are a few reasons you should get started on Tiktok today:


  1. Reach out to new audience


One of the main reasons you should be opening a business account on Tiktok is to reach users you could never reach earlier. Most users in the age group of 18 to 24 prioritise Tiktok over other social media apps and this is the age group that spends hours on social media each day.


If you want to target young adults or a younger demographic, Tiktok is where the users are.

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  1. Not every business has a Tiktok strategy


If this is your first time reading about how to use Tiktok for business, rest assured that a good number of your competitors haven’t really started. Many businesses are still to discover the magic of Tiktok and you can get a leg up by building an audience on the platform. It will give you a competitive advantage and if you use it smartly, your competitors will get left far behind.


  1. It’s built for small businesses


Other popular social media platforms such as Facebook and Instagram have reached a saturation point. There is a lot of competition and you really have to work hard to stand out there but Tiktok is a unique platform.

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It is designed from the ground up to help anyone find a target audience and connect with them. The only thing you need is to be good at is creating content that Tiktok users like and you’re golden.


Tiktok users are always craving new and interesting content and they like to engage with the content. It has the highest engagement rate among social media apps.


  1. Affordable marketing


Marketing on Tiktok is really affordable right now. It isn’t as expensive as some of the other popular social media networks. There are 2 ways to market on the platform:


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Influencer marketing



If you want to show ads, you can get started for as low as $500. Also, you can reach out to influencers who have users you want to target. You may sponsor their channel or ask them to post a sponsored post.


You also have the option of posting your own content. Carefully study your competition to find the type of content your targeted audience is likely to prefer and post similar content.


Final Thoughts


Smart business owners who have realised the potential of Tiktok, are already there and a step ahead of you. If you are not on Tiktok, you are missing out on a huge user base. Create a business account on Tiktok and learn more about the platform to understand how to create appropriate content. With the right marketing strategy, it won’t take long for you to take your business to the next level with Tiktok marketing.

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